Why This Year’s Earth Day Has Special Meaning

This weekend we’ll celebrate Earth Day with over a billion people in more than 170 countries worldwide. Take a moment to think about that. Imagine the impact a billion people can have when they commit to protecting the natural environment and building a sustainable tomorrow.

We know that it’s up to all of us to take care of Earth, for all the generations to come. That’s why Previse will continue to harvest only sustainable ingredients and produce our recipes in small batches resulting in fresh product with the highest potency. We will never cut corners and use unsustainable ingredients or chemicals that have been found to pollute our waterways.

Earth Day urges us to think big and small about the environment. It tells us there is something all of us can do to help protect and save the earth. There are countless small changes that, in aggregate, can have a significant environmental benefit. Try taking public transportation, recycling, composting, using recyclable grocery bags, turning off the computer at night, not preheating the oven, riding a bike or replacing your light bulbs with LEDs. Visit http://www.50waystohelp.com for more ideas.

This year’s Earth Day is incredibly important,” Shaye Wolf, Climate Science Director for the Center for Biological Diversity. “Fighting for the planet is more urgent than ever during the Trump administration, which is working to tear down fundamental protections for our air, water, and wildlife.”

Big changes like powering your home with renewable energy are great, but you don’t have to buy an electric car or go solar to think big. Help reduce deforestation and protect our waterways by reducing consumption of products that are made with unsustainable ingredients. Change your diet and try going Meatless on Mondays. Yes, our diet. A 2010 United Nations report blames animal agriculture for 70 percent of global freshwater use, 38 percent of land use and 19 percent of greenhouse gas emissions.

In addition to individual acts, Earth Day encourages us to think big about the environment. It asks us to support environmental organizations and for us as citizens and voters to advocate and support policies, laws, regulations – and candidates – that benefit the environment.

This year support is critical as we have seen our country take some big steps backwards recently in terms of climate change efforts, the environment, and funding for the sciences. There are plenty of opportunities for the public to test — and possibly change — the political climate. The Science is Real March in D.C. — complete with clever, T-shirts declaring “There is no Planet B” — joins national Earth Day protests, and shortly after, the People’s Climate March takes place April 29.

In this current standoff, where debates begin and end in tweets, it’s hard to believe we have the luxury to wait around for the type of unique circumstances that brought us Earth Day and the EPA in the first place.

THE PREVISE ZEROFRAGRANCE SERIES

Our newest line of bio-healthy products, the ZeroFragrance Series, is crafted in alignment with our ideals and commitment to you and the planet. As an example, we make our MarineGranules ZeroFragrance Exfoliating Mousse with semi-spherical jojoba beads and fossilized marine algae. Combined, they gently exfoliate your skin. This is one example of our further commitment to bio-healthy ingredient choices. We also use quillaja saponaria [tree bark] extract in our Purify ZeroFragrance Marine Cleanser to form a mild lather rather than using sulfates which are known to irritate the skin. Our ZeroFragrance Series is ideal for moms and those avoiding fragrance due to allergens, skin irritations and personal choice.

 

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